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A Passion for Cloud Innovation

We take a consultative approach to better understand your business objectives and apply our experience, expertise, and proven methodologies to ensure successful outcomes.

Our Story

We are a deeply experienced and passionate team of problem solvers who excel at helping customers solve difficult business challenges.


Effectual was founded by a team of industry veterans whose experience goes back more than two decades. We’ve helped countless customers on their cloud journey, whether they needed help exiting the data center, modernizing legacy applications for the cloud, or optimizing their cloud environment to improve performance and cost efficiency. From app development to migration to data intelligence and cloud management, our full suite of services ensures you can Cloud Confidently® knowing you have an experienced guide every step of the way.


Our team has roots in traditional IT but we quickly recognized the impact cloud would have on the world. We were all early adopters of the cloud and became champions of digital transformation, expanding our skills to remain at the forefront of cloud computing. By combining our passion for problem solving with a supportive culture of education and knowledge sharing, our team has the expertise needed to modernize customer environments and deliver proven business outcomes.


At the center of our philosophy is the desire to support commercial enterprises and public sector customers at every stage of their IT modernization journey. Effectual was started with a shared vision to evolve the traditional MSP model even further, combining operations, development, and automation to deliver positive outcomes and help customers can unlock the power of the cloud to maximize the return on their technology investments.

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We look forward to building tomorrow’s solutions with you

Our Core Values

What we’re capable of doing is only part of our story. Who we are and what we believe in is what drives true partnership and collaboration with our customers and each other.

We are a CAN DO company

It’s easy to say no. We don’t start with no. We embrace the tough challenges.

We embrace change

Technology equals change. We embrace the challenge of being continuously relevant to the success of our customers.

We know that trust is earned

We are a partner, not a vendor. We take ownership of challenges and accountability for the results.

We act with integrity

We always act in the best interests of our customers.

Good enough

Is never good enough.


We commit to openly sharing our strategies, challenges, opportunities, successes, and failures as a team.

Our Team

Experienced leaders with unique industry insight

Robb Allen

Chief Executive Officer

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Chelsey Clark

Customer Experience Management Practice Lead

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Darren Cook

Chief Security Officer

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Josh Dirsmith

Vice President, Public Sector

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Richard Dolan

Chief Marketing Officer

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Ryan Hughes

Chief Operating Officer

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Terri Irizarry

Chief Human Resources Officer

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Stephanie Lanning

Vice President, Strategic Partnerships

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Andy Lutes

Chief Legal Officer

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Risa Pardue

Director, Accounts Receivable

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Ryan Pardue

Chief Enterprise Architect

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Michael Parks

Chief Information Officer

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Tom Spalding

Chief Growth Officer

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Tim Sylvester

Field CTO

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Dan Tudahl

SVP and General Manager Public Sector

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Effectual is backed by SDC Capital Partners, Catalyst Investors, and Lumerity Capital, private equity firms focused on investments in cloud and data infrastructure


We’re Hiring!

We are a technology company but we understand how important it is to focus on people. That means investing in employee development and building strong teams with the right people and supporting their continued development.

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Our Partners and Alliances

We build strategic partnerships and alliances with the industry’s most respected providers to offer our customers best in class solutions.

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Unlock the transformative potential of the cloud

Our teams thrive on the difficult challenges. Reach out to learn how Effectual can help your organization Cloud Confidently® and meet your business objectives.

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