A Passion for Cloud Innovation
Our deeply experienced team of problem solvers uses proven methodologies and leading-edge cloud solutions to accelerate IT modernization
Our Story
Effectual was founded by a team of industry veterans focused on redefining the MSP as a Modernization Service Provider. This includes a cloud first, security first approach to managed and professional services with a comprehensive portfolio of end to end IT modernization services.
Our cloud DNA extends back more than two decades as founders of Datapipe, a pioneering Managed Service Provider and one of the first AWS APN Premier Partners. Datapipe became known for its integrity and strong reputation for translating complex challenges into measurable customer success. Several years after the company was acquired, the leadership team reunited under CEO Robb Allen to launch Effectual with a shared vision to evolve the traditional MSP model even further.
At the center of our philosophy is the desire to support commercial enterprises and public sector customers at every stage of their IT modernization journey.
From ideation to app development, migration to cloud management, our full suite of services ensures you can Cloud Confidently® knowing you have an experienced guide every step of the way.
Most importantly, we believe security is foundational to leveraging the power of the cloud. As your internal IT resource and trusted partner, we can help you implement proactive security strategies to mitigate risk, maintain continuous compliance, and accelerate cloud innovation. When you engage with Effectual, you also gain the expertise of our Modernization EngineersTM as an extension of your team – some of the most talented and well-certified technologists in the industry. Passionate about solving your toughest business challenges, these cloud experts have in-depth experience modernizing solutions with proven business outcomes.
Today, Effectual is rapidly establishing a new category of service provider combining operations and development to help our customers modernize and optimize their technology investments.
We look forward to building tomorrow’s solutions with you.
Effectual is backed by Catalyst Investors and Lumerity Capital, private equity firms focused on investments in cloud and data infrastructure. We are also a member of the Cloud Security Alliance and the PCI Security Standards Council.
Our Values
We are a CAN DO company
It’s easy to say no. We don’t start with no. We embrace the tough challenges.
We embrace change
Technology equals change. We embrace the challenge of being continuously relevant to the success of our customers.
We know that trust is earned
We are a partner, not a vendor. We take ownership of challenges and accountability for the results.
We act with integrity
We always act in the best interests of our customers.
Good enough
Is never good enough.
Transparency
We commit to openly sharing our strategy, challenges, opportunities, successes and failures as a team.
Experienced leaders with unique industry insight
Meet Some of Our Team
Robb Allen
Chief Executive Officer
Alexis Breslin
Chief Human Resources Officer
Jeff Carson
Vice President, Public Sector Technology
Darren Cook
Chief Security Officer
Shelby Cunningham
Director, Professional Services
Josh Dirsmith
Vice President, Public Sector
Robert Doherty
Chief Financial Officer
Richard Dolan
Chief Marketing Officer
Jennifer Houston
Director of Marketing
Ryan Hughes
Chief Operating Officer
Stephanie Lanning
Director, Channel Sales
Andy Lutes
General Counsel
Michael Parks
Chief Information Officer
Risa Pardue
Director, Accounts Receivable
Ryan Pardue
Chief Enterprise Architect
Bill Pratt
Vice President, Channels & Alliances
Rick Ruskin
Chief Sales Officer
Al Sadowski
SVP Product Management
Tom Spalding
Chief Growth Officer
Dan Tudahl
SVP and General Manager Public Sector
Matt Kim
Founding & Managing Partner
Lumerity Capital
David Claroni
Vice President
Lumerity Capital
Brian Rich
Managing Partner & Co-Founder
Catalyst Investors
Meet Our Featured Employees
Amy Guion, Service Delivery Manager: Building a Human Connection in the Cloud
Jeff Finley, Sr. Cloud Architect: Traveling the Road Less Taken
Josefina Amaro, Cloud Data Analyst: Making the Cloud More Accessible Through Data Analytics
Josh Dirsmith, VP of Public Sector: Leadership – An Essential Trait for Cloud Success
Stephanie Lanning, Director of Channel Sales: The Importance of Keeping Good Company
Todd Helfter, Director of Database Services: Lessons Learned as a Long-Time Remote Worker
Shelby Cunningham, Director of Professional Services: Building High Performing Teams & Trusted Customer Relationships
We’re Hiring!
Learn more about our career opportunities
Our Partners and Alliances
We build strategic partnerships and alliances with the industry’s most respected providers to offer our customers best in class solutions.
