Zolo Media: Integrated custom solutions to activate and capture a media-hungry regional market

Zolo Media: Integrated custom solutions to activate and capture a media-hungry regional market

Zolo is a media broadcaster and production company based in Central Oregon. The company provides broadcast and advertising solutions through local, network, and original programming to Central Oregon viewers. Zolo is owned by Telephone and Data Systems, Inc. [NYSE: TDS].

Recognizing that viewers are increasingly consuming content online, Zolo positioned itself to offer viewers a robust online viewing experience with daily video content, live streaming, and real-time weather information. The company asked Effectual to help them evaluate approaches for building their new online media platform.

Strategic consulting reveals clear requirements and high level objectives

Effectual and Zolo had a collaborative, in-depth discovery process that uncovered the complex business requirements and technical needs for the new platform. Zolo was particularly concerned about meeting the rigorous corporate security, legal and risk compliance requirements of its parent company TDS.


  • Scope, budget and project phasing recommendations matched Zolo’s requirements and business objectives.
  • Complied with all security, legal and risk requirements of publicly-traded parent company.

“Effectual has been an amazing partner over the past year – always finding a way to make “what if” happen and showing us the possibilities.”
– Michele O’Hara / Marketing & Creative Services, Zolo Media

Amazon Web Services (AWS) empower reliable performance and website scalability

As a certified AWS solutions architect, Effectual saw quickly that AWS could provide Zolo performance reliability for its streaming content while allowing the company to dramatically scale its offerings.


  • Caching and scalability of up to 2 billion unique visitors per month
  • Consistent, uninterrupted streaming content
  • Hosting bandwidth and cost scales with site traffic
  • Ability for multi-authors to add content
  • Custom integrated technical solutions build user community
  • The team built a custom website design responsive to desktop, tablet and mobile that complimented the platform offerings

Xenon, Inc: IoT Proof of Concept Accelerates New Market Opportunities

Xenon, Inc: IoT Proof of Concept Accelerates New Market Opportunities

Xenon, Inc. is a custom hardware provider offering full-service engineering, integration, and field service solutions for the oil and energy industries. The company provides process and environmental analytics, industrial instrumentation and automation, and electrical systems.

Though Xenon primarily serves industrial markets, the firm was approached in 2018 by a new customer interested in applying their industrial engineering background to building IoT solutions for optimizing home maintenance, monitoring, and asset protection. An institutional single-family residence company with a portfolio of thousands of homes, the client was particularly interested in testing automated door locks, water sensors, and other smart devices for secure access and efficient maintenance. Their proposed plan included deploying devices in vacant properties each month with a three-year installation phase.

Partnering with Xenon provided an opportunity to explore and validate the impact of installing IoT smart home solutions for improved customer experience and reduced operational costs. For Xenon, the project presented a new market outside of its industrial focus. To respond, they needed a proof of concept to test in the first 200 homes and present to executives.

Leveraging expert advice for faster proof of concept

Xenon began building the IoT platform in Amazon Web Services (AWS) on its own, but soon encountered issues. As hardware engineers, they realized they were outside their core competency and needed help from experienced solutions architects on software integration with their client’s property management system. They engaged Effectual to review their existing architecture and implement Well-Architected best practices.

Xenon’s primary challenge was creating a cost-efficient cloud architecture that could scale. When the Effectual team conducted an initial review of the company’s environment, we confirmed the existing software layer would require fundamental changes to meet their cost requirements. In addition, our evaluation revealed the platform was built on one computer with no staging environment and no redundancy. This existing environment jeopardized the long-term reliability and scalability of the platform.

Based on this analysis, our team estimated Xenon would quickly out-capacity their existing environment at 100 homes. This was insufficient, as they needed to prove they could scale rapidly to service the company’s expanding property portfolio. Effectual also felt Xenon’s small development team could benefit from mentoring and guidance on key concepts and AWS IoT Core best practices.

Key recommendations and outcomes included:

  • Built a scalable, reliable proof of concept that met the client’s business requirements and budget
  • Confirmed AWS as the right solution for expanding their offering
  • Established DevOps best practices and trained internal team on processes
  • Educated company on costs and complexity of creating an IoT solution on a traditional infrastructure with EC2, load balancers. Showed them the significant benefits of using a serverless framework to process IoT events from Amazon Kinesis and device command management.
  • Developed 187 AWS Lambda functions for an estimated 40,000,000 events per month.
  • Implemented Amazon Kinesis to collect, process, and analyze 60,000 incoming records per day (30 MB of streaming data per day) to provide reliable, real-time insights and rapid response capabilities.
  • Deployed AWS API solution with an advanced logging and control layer for Xenon’s large scale IoT system to handle a high volume of burstable requests. Designed one gateway to ingest IoT alarms and events, and another to receive commands from external systems and applications.
  • Implemented Amazon DynamoDB as the primary storage mechanism for scalability with all tables using On-Demand for capacity control.

With Effectual’s help, Xenon responded quickly with a functional, reliable proof of concept that addressed their client’s pain points and met their business requirements. They validated AWS as the best cloud solution for propelling their project forward and gained a solid understanding of AWS IoT services.

Results & Next Steps

For their client, the project provided a better grasp of the costs and resources needed to deploy smart home systems in their properties. It also revealed what checks and balances they need to put in place for their operations.

From Effectual’s perspective, these outcomes are precisely what a successful proof of concept project should accomplish. If the client does decide to roll out these systems to its entire portfolio, we look forward to helping Xenon revisit its current configuration with some new approaches to further unlock the potential of the AWS Cloud.


Wingo IoT: AWS IoT Solutions Position Startup for Rapid, Secure Scalability

Wingo IoT: AWS IoT Solutions Position Startup for Rapid, Secure Scalability

Wingo IoT is an Oregon-based startup that integrates inexpensive IoT and legacy automation systems into one intelligent solution for industrial applications. Its key value proposition lies in collecting critical data for operational analytics, AI and ML modeling, and insurance premium and claim reductions.

Established in April 2018 by an experienced technical team, Wingo focused its early development efforts on local sensor networks and isolated edge devices for data collection. The company’s hybrid IoT solution included 100% offline monitoring at sites and low-cost methods for collecting and managing facility data.

From the beginning, Wingo was aware their initial cloud architecture would require major improvements to meet stringent availability and security requirements for modern enterprise applications. A growing pipeline of large industrial customers motivated CTO Glynn Fouche to approach Effectual for a Well-Architected Framework Review as well as expert advice on Amazon Web Services (AWS) IoT solutions.

Starting with Well-Architected best practices to build long term success

Fouche recognized Wingo needed to properly leverage cloud services in order to best serve their customers. In particular, he wanted to set the young venture up for success from the start by aligning Wingo’s development process with the 5 Pillars of the AWS Well-Architected Framework.

As an AWS Advanced Consulting Partner and authorized Well-Architected reviewer, Effectual frequently helps early-stage companies leverage cloud-based solutions for projects ranging from proof of concept to full-scale custom software development. In this case, it was clear that with few developers, limited resources, and impending customer rollouts, Wingo was on a tight schedule to identify critical issues for remediation, improve real-time reporting, and operationalize its development process.

Given the company’s aggressive timeline, our team of solutions architects completed a thorough Well-Architected review and remediation in less than three months. During the process, we uncovered 34 high-risk issues requiring attention.

In the process of addressing these key issues, Effectual’s contributions include:

  • Developing cost predictions for company revenue model
  • Adopting a flexible consumption model to reduce development to cost ratio and increase product margins
  • Designing and implementing DevOps process for long term scalability
  • Establishing data storage plan leveraging a combination of Amazon DocumentDB, Amazon S3, AWS Glue and Amazon Redshift for quickly indexing data with instant access
  • Ensuring security compliance in a multi-tenant environment by isolating sensitive data
  • Creating NOC dashboard using AWS Lambda for real-time monitoring and business logic for pulling analytics
  • Deploying Amazon CloudFront to move small json payloads of dynamic content
  • Leveraging API Gateway as the medium for mobile and web apps to trigger backend API services in AWS Lambda
  • Providing security and disaster recovery analysis as well as recommendations for a secure, highly available, and fault-tolerant architecture

In addition, implementing Well-Architected best practices has strengthened Wingo’s confidence it can serve larger customers and meet their strict business and compliance requirements. Based on past experience, Fouche believes Wingo is much better prepared to handle comprehensive due diligence and security audits. The review process and documentation will also have a significant impact on the company’s ability to raise capital and could add significant value in the event of a purchase.

In collaboration with Effectual, Wingo’s next steps include documenting security practices as well as failover and recovery recommendations for performance reliability. These steps are critical as the company develops its cloud-based data architecture, user interfaces, and API gateways for external integrations.

Results & Next Steps

With the Well-Architected review complete, Wingo is now positioned to approach both new customers and potential investors with greater confidence in its ability to receive, process and store data in the cloud and offer powerful data insights for driving optimal business outcomes.


Warm Welcome: Replicating the SaaS delivery model with a smart Proof of Concept (POC)

Warm Welcome: Replicating the SaaS delivery model with a smart Proof of Concept (POC)

With a history of successful SaaS ventures for the photography and real estate industries, entrepreneur David Jay launched Warm Welcome as a Proof of Concept (POC) in early 2019. The product delivers highly personalized video messages through email to support customer onboarding and retention. After investing nine months to gather user feedback, Jay had developed a clear pricing modela list of MVP features, and go-to-market strategy. However, he needed Effectual’s help refactoring the POC to address security and reliability concerns to make the solution production-ready.

Evaluating trade-offs, defining priorities

Highly skilled at building strong, loyal user communities, Jay and his team are adept at responding to user requests, defining focused MVPs, and gathering valuable customer feedback. With Effectual’s support, they have also learned how to use the Well-Architected Framework to evaluate trade-offs and determine priorities for their POCs.

For Warm Welcome, the team decided that time-to-market in the POC phase was a priority. Their goal was to quickly capture user feedback in order to understand the product’s business value.

Aligning pricing and marketing strategies

The first version of Warm Welcome was a small, low fidelity MVP tightly focused on solving the customer’s biggest problems, which were closing a sale and onboarding a new client. Based on analytics, user surveys, phone calls, and focus groups, the company gained key insights into the value of the product. This helped them align their messaging and marketing with the needs of their customers

In addition, they carefully tracked their actual costs, allowing them to build a pricing model to accurately fit their cost model.

Refactoring architecture for reliability and security

While reliability and security were acceptable trade offs during the POC phase, they needed to be addressed prior to moving into production. Effectual began refactoring the POC by conducting a Well-Architected Framework Review (WAFR), resulting in a re-evaluation of the initial tradeoff decisions. In addition, Effectual offered the following recommendations

  • Secure the environment to autoscale using EC2, ElasticBeanstalk, AutoScalingGroups
  • Set up a CI/CD pipeline with parallel environments to increase agility and lower risks
  • Leverage additional AWS tools and services including Cloudfront, S3, Aurora RDS, and ElasticTranscoder

Warm Welcome is one of many projects Effectual has worked on with Jay over the last several years. Throughout the client relationship, Effectual has provided strategic advice and technical expertise through all phases of discovery, development, and deployment.


Verdant Web Technologies: Seamless Integration with Amazon EC2 for Microsoft Windows

Verdant Web Technologies: Seamless Integration with Amazon EC2 for Microsoft Windows

Verdant’s management software solutions track, access, and update facility Environmental Health & Safety (EH&S) compliance and sampling information. With a growing customer base, the company was beginning to confront scalability, reliability, and performance challenges that could not be solved with their existing on premise infrastructure. Verdant President Ron Petti engaged Effectual to conduct a Well-Architected Framework review and support their migration to the AWS cloud.

As an enterprise level company, Verdant wanted to migrate to AWS with their existing Microsoft technology stack. This was a requirement for two reasons: 1) All of their technical engineers already used Microsoft (.NET and SQL Server); and 2) Verdant’s industry clients had tools integrated with Microsoft and were loyal to their solutions. With several Microsoft certified developers, we were confident of a seamless integration with AWS services.

We rewrote Verdant’s entire on-premise workload to AWS using Amazon EC2 for Microsoft Windows Server, building a scalable framework that addressed their business challenges. To do this, we leveraged IIS and the .NET framework. We kept the company’s SQL Server but hosted it on Amazon RDS for SQL Server to improve capacity, decrease costs, and reduce database administration. We also automated their deployment using Jenkins and Elastic Beanstalk. Like their enterprise clients, they were using Active Directory for user authentication which we were able to easily integrate with SAML.

In the end, Verdant was able to stay with a Microsoft technology stack their internal team and customers trusted and were familiar with while taking advantage of the compute capacity of the AWS cloud. Because we began with an existing framework, we were also able to complete the migration far more quickly and focus on adding value with our customized solution.

Verdant Web Technologies: AWS tools improve scalability, profitability, and customer experience

Verdant Web Technologies: AWS tools improve scalability, profitability, and customer experience

Verdant offers management software solutions to track, access, and update facility Environmental Health & Safety (EH&S) compliance and sampling information.

With a growing customer base and a maturing product, Verdant was starting to encounter big DevOps and infrastructure challenges that threatened to slow its market momentum. The company’s migration of thought and concept demanded a far more scalable model. To the Effectual team, it was clear that the AWS platform could help them pivot and evolve.

Standardized architecture improves DevOps

Verdant’s primary pain point was architecture. With six different code bases unique to each client, the company updated code changes manually, published them out to 10+ web servers, and ran its SQL scripts on multiple databases. The process was overwhelming their team, impacting scalability, and preventing them from writing new features. The company’s IP also lived with a single developer, creating some vulnerability. Our team immediately got to work rewriting the company’s software with multi-tenant support, allowing different organizations to manage their data separately but with a standardized code base.


  • Streamlined DevOps by automating the deployment/development process with a build server and rapid deployment tools
  • Created a faster, more reliable migration to the AWS Cloud
  • Leveraged AWS for greater security and global redundancies to safeguard against potential downtimes
  • IP knowledge is now shared broadly by Verdant’s entire team so the company is no longer reliant on one person to protect its IP
  • The ability to scale rapidly to meet customer demand

“Effectual has been an amazing partner in the development of our enterprise platform which is now our life blood. Along with their responsiveness, solution engineering depth and capabilities we appreciate their tight management of project budgets and schedules. Effectual is a valued resource and critical part of the Verdant Team!”  
– Ron Petti / President, Verdant Web Technologies

Eliminating hardware lowers cost of customer acquisition

Before deploying AWS, it took Verdant weeks to onboard new clients with a process that required significant hardware investments. Infrastructure was a fixed asset regardless of the number of clients. Our solutions turned infrastructure into an operating cost and eliminated hardware altogether.


  • Reduced new client onboarding from 2 weeks to 1 hour
  • Eliminated need for costly hardware
  • Decreased customer acquisition costs

Scalable solution allows for fast response to market demand

For Verdant, the timing for the project couldn’t have been better. Shortly after its completion, the company’s client base exploded overnight when schools around the US were compelled to perform extensive drinking water testing in reaction to the national crises in Flint Michigan. The revelation resulted in stricter reporting requirements and EH&S monitoring across Oregon, driving sudden intense demand for Verdant’s software solutions. With Effectual’s help, the company was well positioned to capitalize on incoming project opportunities, which resulted in a national award (with Environmental Business Journal)


  • AWS solutions such as Elastic Beanstalk support continuous development and innovation and help Effectual manage multiple application environments for the development/testing/release cycle
  • Increased customer satisfaction with ability to quickly add new functionalities

Tourvast: Building SaaS Solutions Using Scalable Innovation

Tourvast: Building SaaS Solutions Using Scalable Innovation

Tourvast is a Software as a Service (SaaS) provider with a marketing platform that offers real estate photographers tools for creating property presentations and virtual tours that showcase their skills, leverage their art, and build their business. The platform also offers agents the opportunity to enhance their brand across social networks with high end, quality photography and video assets.

While the platform had been in existence for over a decade as licensed software, Tourvast executives wanted to evaluate the company’s intellectual property and consider options for writing their own application for greater usability. With new business requirements and a new go-to-market strategy, they contacted Effectual for help with their decision-making process and next steps. Our team provided insights and strategic advice and ultimately implemented a more scalable platform based on the secure, reliable infrastructure of the Well-Architected Framework.

Recalibrating the pricing model

In 2016, Effectual solutions architects began a discovery process that included wire-framing and architecture planning. This exposed one of Tourvast’s primary challenges, which was the inability to scale its pricing model. Due to the unpredictability of its customers’ large media files, the current architecture was not consistently covering costs.


  • Conducted an in-depth revenue modeling analysis to identify average costs based on number of photos uploaded as well as the number of videos, pdfs, and other assets created.
  • Designed new architecture for cost objectives with pay-for-use pricing to reduce capital expenses.

Improving performance, scaling for demand:

In addition, tenant activity was slowing performance and impacting overall customer satisfaction and retention.

The existing workflow began with a transaction outside of the platform between a real estate agent and photographer to secure photos for the creation of marketing deliverables. Photographers paid a subscription fee for a specific number of properties in advance and banked them like a credit system. After taking photos of the agent’s identified property, they uploaded their images on the website in order to organize them into deliverables such as slideshows, virtual tours, flyers, and more. Once complete, they provided their realtor customer links to those assets. Upon the agent’s approval of the copyrighted materials, they pay the photographer the invoiced amount through Tourvast to release the media for use.

The challenge was that each time a photographer uploaded their image files, the software would immediately resize them and create a slideshow. This process would take up the site up to 10 minutes while the photographer waited for it to complete. At the same time, it froze platform functionality for all customers on the site.


  • Leveraged serverless architecture using S3 and AWS Lambda for media and multi-tenant loads, resulting in greater flexibility and stability.
  • Implemented CloudFront for streaming videos to deliver content to end users with lower latency.
  • Deployed a blue-green architecture on AWS creating a continuous integration/continuous deployment (CI/CD) pipeline, including up to 10 servers for burstable traffic.
    • Code is now developed and deployed to an AWS Elastic Beanstalk environment, with two separate, but identical, environments (blue and green) to increase availability and reduce risk. This allows the application to continues to run seamlessly while new code is deployed without impacting the user experience.
  • Implemented DevOps strategies and best practices with parallel development, testing, staging, and production environments.
    • Ensured that no development takes place in production
    • Created a testing environment for internal QA
    • Enhanced reliability with a staging environment built for “friends and family” releases with a copy of production data scrubbed for security reasons (with scale of data to mimic what happens in production)

Today, Tourvast is a SaaS company that owns its own intellectual property, with full control over its roadmap. With support from Effectual, it owns its maintenance backlog and understands its third party dependencies and costs. Last, our team continues to help the company innovate and build improvements using proof of concepts fueled by cost-effective AWS tools.

Robert Axle Project: eCommerce website redesign increases product sales and customer connections

Robert Axle Project: eCommerce website redesign increases product sales and customer connections

Robert Axle Project is the authority on 12mm and 15mm thru axles for bikes. They provide the highest quality products that allow families, adventurers, commuters and recreationists to enjoy traveling by bicycle. Sales are international, online through its e-commerce website as well as through dealers, distributors and OEM partners.

As the “RAP” products have grown in popularity, and in “fit” complexity with an expanding variety of different bike styles and brands, company founders recognized they needed a stronger e-commerce website platform.

Thoughtful content approach increases customer engagement

RAP has a strong customer following and sense of their community through social media channels, trade shows and industry connections. During website planning we identified 4 different customer personas to message to about not only about the product, but also in the different narratives and imagery that could be shared around actually ‘having’ and using the product from RAP.

Thoughtful website copy and messaging was matched with imagery to draw visitors into a compelling company narrative about experiences, recreating and possibility with the RAP product.

The transition in content from heavy product and features focus to more customer benefits and aspirations orientation with the new website increased website engagement respectably – with 110+ % increase in page views and 23% decrease in the site-wide bounce rate.

“Effectual worked hard to understand our business needs and develop custom features that increased traffic, conversions and engagement with our customers. With excellent project management and communication throughout the process!”  
– Katy Bryce & Chris Kratsch Founders, Robert Axle Project

Custom fit selector streamlines visitor experience

An increasing complexity in matching product ‘fit’ to increasing variations of bike and trailer types, RAP sales support knew there had to be a better way. They asked Effectual to build a custom “fit selection” tool compatible with the new website CMS.

Automating the ‘fit’ process has facilitated customer ease with securing the right product through the website, dramatically reducing sales support calls and product returns.

New website at the hub of a fuller engagement platform increases visits

Actively engaged with their community, RAP’s new website supports this conversation – through regular story content (blog posts) and integration with social media feeds. Fresh, regular and fun content that’s attractive to search engines and industry forums brings a 150% increase in website traffic.

Online product sales have increased 125% since the website’s launch.

Pole Pedal Paddle: Cost Optimization Strategies Maximize Impact for Local Non-Profit

Pole Pedal Paddle: Cost Optimization Strategies Maximize Impact for Local Non-Profit

Held in Bend, Oregon, the SELCO Pole Pedal Paddle (PPP) event is a popular annual multi-sport relay race benefiting Mt. Bachelor Sports Education Foundation (MSBEF). Over 2500 amateur and pro athletes compete solo or as a team in the race each year. The six legs of the race include Alpine skiing, Nordic skiing, biking, running, a canoe/kayak/SUP leg, and a sprint to the finish. Race Manager Molly Cogswell-Kelley asked Effectual for a custom solution to improve race registration, team management, and results reporting as well as to reduce PPP costs.

One of the main cost drivers was an expensive yearly subscription service with a third party provider. With two races (the adult PPP and the kid’s PPP), the event was paying for two subscriptions. In addition, even though their production only ran 4 ½ months each year, they were being charged for an entire year. The off-the-shelf service also lacked needed functionality for managing PPP’s different categories and unique team structures. In addition to growing costs, the organization had a new legal requirement for attaining parent signatures for child waivers.

Applying Well-Architected Framework best practices for cost optimization, our team worked on several strategies targeting the PPP production environment and development process to address business requirements and meet cost objectives.

First, it was clear that an annual subscription was a poor pricing model for the once a year event. We shifted to a more flexible, pay-as-you-go solution with AWS to ensure usage and costs match PPP’s short production timeline. Using AWS allowed PPP to run servers and pay for usage only when their environment was turned on. Given that our development team has nine months each year to develop new features and push out code, we also decided to use spot instances for the development and CI/CD environment, representing a 90% discount.

For the same amount PPP was paying each year to manage its waivers, we were able to build a custom application with far greater functionality and flexibility to accommodate ongoing development needs. Due to the nonprofit’s budget constraints, we focused on the adult PPP race as the first phase of the project. We were able to build on this framework two years later for the kids PPP.

To optimize costs, Effectual leveraged their existing knowledge with .Net membership provider, .Net user provider and the .Net MVC frameworks and libraries. This allowed Effectual to focus only on the custom business logic and leverage out of the box solutions for logins, account creation, registrations, and password creation. This also meant we did not have to re-engineer a security feature, which kept development costs lower. For enterprise reporting and integration, Effectual chose Microsoft SQL Server and IIS.

By consolidating expenses, utilizing spot instances, and integrating AWS services with existing Microsoft technologies, we deployed custom applications that have significantly reduced PPP’s costs and improved their overall user experience year after year.


Mak Grills: Well-Architected Review Improves Scalability & Reliability of IoT Solution

Mak Grills: Well-Architected Review Improves Scalability & Reliability of IoT Solution

Several years ago, Effectual worked with BBQ manufacturer MAK Grills on a product ideation project for a new web app giving owners remote operational control of their grills. Prior to our engagement, the company’s outsourced development process had stalled and they needed help salvaging the project. After reviewing their existing code, we were able to address their wishlist and launch the app on an aggressive timeline.

While the app ran successfully for the first few years, the company began to experience performance issues as its customer base expanded. MAK Grills President Bob Tucker re-engaged Effectual for a Well-Architected Framework Review to evaluate their solution, which was crashing daily and shutting down all of their grills.

For the review, Tucker had the following objectives:

  • Stabilize the production environment
  • Ensure scalability
  • Build an affordable solution using their existing Microsoft technology stack (.NET, SQL Server, IIS)

In our Well-Architected Review, we discovered that the company had recently hired someone to rewrite their firmware. During the rollout, the firmware had 10,000 BBQs sending messages to the MAK Grills website every 5 seconds. This increase in traffic was causing their server to crash at least once a day. They had tried to fix the issue but it was still unresolved. With owners who expected their mobile service to be available 24/7, it was clear the company had a serious customer service problem on their hands.

Actions & Recommendations from the Well-Architected Review

  • Analyzed the MAK Grills Microsoft server (.NET technology stack with a SQL Server on the backend) to identify what was crashing.
  • Refactored the architecture based on new performance requirements using Amazon RDS for SQL Server, Jenkins build server, and Amazon Auto-Scaling Group.
  • Moved all logs from the IIS server to Amazon CloudWatch logs, rotating logs out every other day. This allows MAK to review logs for problems without additional costs and will not crash their server.
  • Leveraged Amazon CodeCommit for their CICD pipeline.
  • Utilized AWS Elastic Beanstalk with a blue/green deployment method to eliminate downtime.
  • Consulted with their firmware developer to provide guidance on IoT best practices.
  • Coordinated all of the company’s outsourced engineering teams to ensure they are on the same page in terms of cost objectives and best practices for scalability and reliability.

Our team also recommended that MAK Grills capture their market metrics to understand the business value of their offering. We installed Google Analytics to evaluate customer behavior and created a company dashboard for greater visibility into user data. In addition, we suggested they evaluate switching their business model to monthly subscription pricing (versus charging a $300 upfront cost for the app at time of purchase).

Based on user feedback and customer data, the MAK Grills sales team is now testing a monthly subscription pricing model with new customers. Effectual’s remediation has stabilized a production environment that can scale automatically, and the company can focus on new product innovation to keep its customers engaged and happy.