Building High Performing Teams & Trusted Customer Relationships

Building High Performing Teams & Trusted Customer Relationships

Shelby Cunningham, Director of Cloud Development

When I look back at my extra-curricular activities as a kid, I realize they were probably foundational for my current role at Effectual. From tap dancing to cheerleading, piano playing to water skiing, I learned coordination, team-building, creativity, and how to adapt quickly in a “fluid” environment. Most of all, they were both challenging and fun, which is how it feels to lead a large development team for a growing entrepreneurial company.

Tech has always felt like a natural fit for me. I started my career managing marketing and overseeing development teams for software startups, which evolved into having my own strategic consulting agency. Those experiences led to management roles in client success, partner relations, business development, and product marketing –positions that required a balance of tech know-how, business skills, and relationship-building with customers, partners, and employees.

Tech has always felt like a natural fit for me.

I joined Five Talent as a program manager several years before the company was acquired by Effectual. As a custom software developer, we always had a high volume of projects with really diverse use cases. This pipeline and our partnership with Amazon Web Services (AWS) made continual learning a strong cultural value for us. To deliver the best solutions for our customers, we had to keep pace with innovation. This is why our developers hold so many high level AWS certifications and why they continue to pursue this expertise as part of Effectual.

Today, I lead Effectual’s professional services development team. My responsibilities include driving project management and continuous improvement as well as ensuring we are meeting (and exceeding) the expectations of our customers.

The best part of my role here is cultivating long term relationships with customers knowing that our team can build solutions that will have a real impact on the success of their businesses. From the time we start our discovery process to when we launch a product, I want our customers to know we are partners working towards the same goal. That kind of authentic collaboration yields amazing results, and it isn’t hard when your team includes some of the smartest, most talented people in the industry.

The best part of my role here is cultivating long term relationships with customers knowing that our team can build solutions that will have a real impact on the success of their businesses.

Our team is expanding fast as Effectual grows. Because of this, I am focused on building high functioning teams where people are engaged and challenged in their work but also have time to explore new technologies that interest them. Keeping up with innovation is critical to what we do here.

My new interest outside of work is riding motorcycles with my husband. I’ve got a Yamaha now but have my Harley picked out. It isn’t water skiing, but it’s the perfect metaphor for where I am in my career. Moving fast, enjoying the ride, with miles of open road ahead.