Adrian Williams, Account Executive
There’s a very real connection between working in sales and having a desire to help people. My role here at Effectual puts me in a position to have conversations with our customers so they get a clearer understanding of how technology and modernization can solve their business challenges. I get to work with engineers and delivery teams to determine the best solutions for unique use cases and help customers plan for the future.
I’ve always been drawn to helping others, and I get a real thrill from that part of my job – knowing that I’m contributing to improvement. But I had a very different career path in mind when I was in college, where I earned a degree in health administration, and I was planning to provide help in a more direct way. Unfortunately, the economy wasn’t exactly primed for me to enter the healthcare field at that time, and I decided to change course.
I’ve always been drawn to helping others, and I get a real thrill from that part of my job
Making a significant life change like that after years of study is definitely daunting, and it wasn’t a decision I made lightly, but I’m the type who’s up for a challenge. I was already comfortable with technology and, with the helpful guidance an uncle in IT, I got some formal training and earned networking and security certifications to get me prepared for a career in IT.
To be honest, the timing could not have been better for my transition, which was a strong indication that I had made the right choice. Cloud adoption and modernization initiatives were just starting to pick up, and companies were realizing that they couldn’t look at their internal IT as just an expense or some add-on, but a tool that could give them a competitive edge if wielded correctly.
Since then, my education and previous work experience (including some time spent working with a tissue and organ donation center in Maryland) has put me in a unique position to help customers in the public sector as well as health and human services. So, while the type of assistance I provide may have changed, I still get opportunities to help people every day. I’ve also been lucky to gain enough experience in IT to provide guidance to friends and family who are interested in the industry, ensuring that some of the people coming up behind me have insights I wish I would have had early on.
There are a lot of different ways to help people, in both personal and professional capacities. Communicating with people and building relationships make it easy to find ways to help others if that’s what you hope to do. It can also open your eyes to situations where you can benefit from the help of others, whether you realize it or not.
There are a lot of different ways to help people, in both personal and professional capacities.
Effectual has a strong, organic culture of customer empathy and partnership. There’s a natural fusion between the company’s culture and my own approach toward selling and customer interactions. This gives me the opportunity to establish clear and open communications to get to the root of what customers need, and then match those needs to helpful solutions.