As a regional non-profit that helps companies move, start, and grow, Economic Development for Central Oregon (EDCO) had just stepped into a rebranding process to capture its leadership role as an information and networking hub for the region’s business community. At the top of the list: redesigning and overhauling their website.
Built years before on a closed, proprietary platform, their non-responsive site didn’t reflect their own progress and was time-consuming for staff to update and keep current.
“The Effectual team has the talent and creativity to respond to whatever you can dream up – so think big.”
Content strategy informs brand messaging
Working closely with tech companies and entrepreneurs, EDCO wanted a digital presence as dynamic as its clients. The group’s new branding aligned with its long-term strategic plan but hadn’t been translated into an effective content strategy that engaged visitors. During an extensive collaboration, we developed the voice and lexicon, user personas, and calls to action that ultimately shaped brand messaging throughout the site as well as in other marketing initiatives.
- 78% increase – average time on site
- 30% increase – number of pages viewed
- Content strategy process refined overall brand messaging