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Stephanie Lanning, Director of Channel Sales: The Importance of Keeping Good Company

March 28, 2022

I’ve been at Effectual for almost a year, but I have a long history with the leadership and engineering teams who founded the company. I followed the company’s story from the start, because I knew the people here were talented and I always appreciated how communicative and transparent the leadership team was when we worked together in the past. I also knew this was a group of people I wanted to work with again.

I am inspired by the people around me, and it is easy to find that inspiration given the talented people I get to work with every day. We all value collaboration and know how important it is to share information. It gives us constant opportunities to learn from each other, making the overall team stronger. One of our core values is having a “Can Do” attitude, and it is immediately apparent that part of that is built on a foundation of working together. Collaboration is truly how you find the best solution to a challenge.

I am inspired by the people around me, and it is easy to find that inspiration given the talented people I get to work with every day.

People who are drawn to IT seem to have a strong thirst for learning. I have that thirst and like to understand how things work, so a career in technology has been a great fit for me even though I have a different set of skills than some of my colleagues. IT changes quickly, and that’s not news to anyone. Being successful in this industry requires a broad skillset to fully grasp technology’s potential. You need to be willing to constantly learn and expand your skillset to remain relevant.

It’s great to be surrounded by so many intelligent, ambitious, and enthusiastic people you can trust – people who share your same professional goals, motivations, and appreciation of technology. It helps you keep pushing toward self-improvement and continual learning. You’ll realize you can push beyond what you thought were limits and you’ll keep growing, day after day.

Stephanie Lanning is the Director of Channel Sales at Effectual, inc.

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